PROGRAM OVERVIEW
The North Face is partnering with State Parks for the second annual Explore Your Parks (EYP) program. EYP has expanded to seven major cities this year. This exciting program encourages people living in the San Francisco, Boston, New York, Washington DC, Denver, Portland, and Twin Cities areas to get outdoors and enjoy front-country, close-to-home recreation opportunities! Customers can get a free day pass and activity guide to the parks in their area with any purchase of The North Face product at participating retailers. The program will launch in May, but there is a limited number of passes and activity guides so hurry in while supplies last!
FREE Park Pass With Purchase
Beginning in May, visit a participating retailer, purchase any of The North Face products and get a free State Park Day Pass. This one-of-a kind pass was created for this program and is valid for use in parks in your area. Colorado, Massachusetts, Minnesota, and Oregon passes are good to any state park in those states. New York, DC Area, and San Francisco passes are good to select parks.
See back of pass for details.
Activity Guide
These guides make it easy to find outdoor activities in your area. Discover the best places to hike, bike, climb, run, camp, paddle, play, and volunteer. The guide will also include five to 10 state parks coordinating with the activities, directions, and contact information. You can get your activity guide at one of the participating retailers.
Interpretive Panels
State parks in each of the EYP markets will have interpretative signs with valuable information about how to best explore your parks. Look for the EYP logo!
Events
The North Face, National Parks Trust, American Hiking Society, Leave No Trace and local partners in each market will join together to promote the importance of being active and getting outdoors with a special event in each of the seven markets. The events will serve as an outreach to the community to get outdoors and truly explore their local parks. There will be ranger led hikes and other activities, snacks, speakers from The North Face, State Parks, and partners, as well as giveaways, including the Presidential Active Lifestyle Award (PALA) Challenge information, activity guides, and free park passes.
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